Dirty Trick #1: Getting SOLD on the hype of a booming market

So often, I see people entering the market at the wrong time. Once the property marketeers and the media start telling you to invest, chances are it is just party of the dirty tricks they use to get you to buy in the wrong area at the wrong time.

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Hi, I'm Phil Anderson from LifeCorp, the home of street smart property investors. Are you thinking about buying an investment property? Well, today I wanna explain why thousands of property investors buy the wrong properties because of the hype of booming property markets.

Now, I've been a property investor for more than 20 years, and I've seen just about every dirty trick and common mistake that's probably possible by property investors. Today, I wanna give you one of those great dirty tricks that really does annoy me. I wanna show you how property spruikers really do take advantage of mum and dad investors that really do wanna buy an investment property, but end up getting sold. Let me show you how it works.

Now, over 20+ years, I've been watching property cycles around Australia, watching property clocks take place in dozens and dozens of markets- literally, actually, hundreds of markets- around Australia. And each of the stages of this property clock has a very different dynamic. Now, there are, like I said, hundreds of these property clocks around Australia. And what I've noticed is with most of the property clocks, they tend to sit quite flat for quite a period of time, sitting at 6 o'clock for probably 3, 4, 5 years, in many cases. But eventually, we do hit what I call 7 o'clock. 7 o'clock is the buying time in a property cycle. Now, interestingly, this is where A-grade property investors are definitely targeting to buy. A-grade investors wanna buy right here, 7 o'clock in the market. They're studying and following what I call drivers. There are 7 key indicators that I look for personally that show why property markets are going to move and why this is a 7 o'clock market, and why we wanna act right now.

Unfortunately, most investors don't know this. Most investors are still sitting back, not realizing that this property market is changing. At around about 8 o'clock, there may be a little bit more talk. 9 o'clock we might see the B-grade investors come back into the market, we may see the educated professionals that are certainly intelligent, and they've got their finger on the pulse to seem level, but they're just too busy to take advantage. At about, like I said, 9 o'clock in the market, we see more activity from B-grade investors. But it's around 9 o'clock, 10 o'clock that we do notice the marketing start to really come into play as well- the magazines are picking up on this particular market, saying it's the next great thing, keep an eye on this market. The marketeers are starting to come out.

By 10, 11 o'clock in the market, this is really where we see the spruikers very much at play. You see, what they're looking for here, they're looking to try and get, obviously, the C-grade investor engaged. And unfortunately, the C-grade investor tends to be very high in the cycle, because what they're looking for is proof. So, what happens here is the marketeers, the property spruikers, tend to package up all the information with regards to this local property cycle, and say, "You know what? What a great market this is to buy in. Look at the proof. Look at the evidence."

Now guys, this is where it really concerns me, because, obviously, most of the growth has already taken place, perhaps all of the growth. But that is evidence for property marketeers, the people that are spruiking properties in this particular zone, particularly when C-grade investors really want the evidence. Great examples in recent years- let's say, Gladstone, 18 months ago. "Gladstone, the greatest market in Australia. Don't miss out on investing in Gladstone. Look at the evidence, look at the growth in the last few years. Come to Gladstone, this is where you must invest." And literally thousands of investors have gone into that market, and now that market is spilling over and absolutely correcting again, leaving people with rent spoiling, vacancy rates, and a whole list of other issues. But of course, the A-grade investors knew that would happen. They knew there would be a peak in the market, they knew they were already too late. But it's great evidence for the marketeers.

This is one of the great dirty tricks. And interestingly, like I said, over the years, I've noticed a whole range of these. That's why I've put together a dirty tricks ebook, and I'd love to give it to you free of charge. If you're interested in knowing more about these dirty tricks, understanding what I call the 7 Dirty Tricks, please, click on the link I've provided on this page and grab a copy of my ebook.

Guys, at the core of all of this, you wanna avoid, obviously, the common problems, avoid those dirty tricks, get to see how the agents and the developers and the property spruikers, a whole range of things which are common issues to property buyers here in Australia, how we can avoid them, how we can actually take advantage of property cycles, learn how A-grade investors are watching these cycles, grab the ebook. I think you'll find it a really great read, and it's yours free. But don't forget, at the end of the day- if you can't buy a property with your lunch money, don't buy it.

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